Free tool
Markup & Margin Calculator
A 30% markup is not a 30% margin. Enter cost and price to see both.
Pricing on markup but thinking in margin is one of the most common ways contractors under-price. They are not the same number.
Enter your numbers and press Calculate to see the result.
How it works
Markup = profit ÷ cost. Margin = profit ÷ selling price. A R100 cost sold at R130 is a 30% markup but only a 23% margin. To hit a target margin, divide cost by (1 − margin).
See margin on every quote line in Lulaworks
Start free — no card required. Lulaworks tracks this for every quote and job automatically.
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